Case Study: TV Travel Shop
Through a high level travel industry recommendation we were approached by TV Travel Shop to undertake a ground up design of their web site. The old site had grown organically over time and had no clear design direction and the navigation had lost it's focus in the process. We rationalised the navigation, created a web specific version of their new logo and developed a design that reflected the new style programming that was launched in Jan 2003. We also brought live broadband streaming of their channel to the homepage. Coding within the actual browser window was a challenge that even the streaming experts shied away from, but we achieved it and brought a dynamic and useful element to the web site that has helped drive sales. We also developed the email capture facility that has been a huge success at farming potential leads, which receive a CVA designed weekly email offering. This huge site was completed before Christmas 2002 - on schedule and within budget - just 7 weeks after first being contacted. Web site: www.tvtravelshop.co.uk. ©2004 CVA Media Ltd. Search Engine Marketing by Vertical Leap
