Case Study: Leaders
Leaders the Rental Agents are the UK�s largest independent letting agency and are a good example of how CVA can work closely with a client on all levels to over see and efficiently implement marketing disciplines across the board saving you considerable management time and expense. Recently, we were asked to bring our experience to bear in devising an entirely new corporate makeover for the company � a sensitive and very responsible task, considering the same logo identity had been in place for almost fifteen years. Rather than being a 'me too' web design, www.leaders.co.uk has been carefully developed to support the company's successful retail chain. It lists available properties where response is easily tracked branch by branch. It also includes an automatic email update service plus management pages which allow easy editing and analysis. In some regions, the site generates over fifty percent of tenant enquiries and since the introduction of a new area dedicated to landlords useage has doubled every month. Web sites: www.leaders.co.uk, landlords.leaders.co.uk. ©2004 CVA Media Ltd. Search Engine Marketing by Vertical Leap
