Case Study: Holiday Hotels
When Holiday Autos decided to diversify into broking hotel beds as well as hire cars they looked to CVA to design them a web site. The brief was to easily guide users through the booking process to ensure a visitor to the homepage would become a customer. Working with their inhouse development team we created a front end for the database that followed the parent company�s corporate style. Holiday Hotels simultaneously used our graphic design studio to produce an offline brochure to encourage travel agents to take up the service. Using just one company to supply both on and off line material made economic sense, saved management time and ensured synergy between the mediums. Additionally we provided copy writing for the hundreds of hotel descriptions, as well as scanning and cataloguing of the 2 images per property. A considerable task that was achieved on time and to budget. Web site: www.holidayhotels.co.uk. ©2004 CVA Media Ltd. Search Engine Marketing by Vertical Leap
